The Department of Pharmacology successfully organized a Sensitization Program on “Ethical Drug Promotion Awareness” on 30 January 2026 at Lecture Hall-3, Medical College Building. The program witnessed enthusiastic participation from 127 students and 07 faculty members. The objective of the program was to create awareness among undergraduate medical students regarding ethical issues in drug promotion and to encourage responsible prescribing practices. Through a series of informative academic sessions, faculty members highlighted the ethical dimensions of pharmaceutical promotion and its impact on healthcare delivery. The program began with an introductory session by Dr. Vinod, who explained the concept and significance of ethical drug promotion in clinical practice. Dr. Munde followed with a discussion on pharmaceutical marketing strategies, emphasizing the difference between ethical and unethical promotional practices. Subsequent sessions included Dr. Vitthal, who elaborated on the role of medical representatives and the importance of maintaining professional conduct, while Dr. Prajwal addressed misleading claims in drug promotion and the need for critical appraisal of promotional materials. Dr. Vaishnav discussed ethical considerations in prescribing brand versus generic medicines, and Dr. Chinmay highlighted regulations and ethical concerns related to gifts, sponsorships, and Continuing Medical Education (CME). The final session by Mr. Avinash focused on the impact of unethical drug promotion on patient safety and its clinical consequences. The program was highly interactive, with participants actively engaging in discussions and gaining valuable insights into ethical medical practices and rational prescribing. The event concluded with participant feedback and a vote of thanks delivered by Dr. Munde. Conducted under the guidance of Dr. Chetan Javsen, NSS Coordinator, the program successfully achieved its objective of strengthening ethical awareness among future healthcare professionals and promoting responsible healthcare practices.
